Paolini Massimo

Massimo Paolini
Azienda: The Spectrum Group Online
Ruolo: CEO and Chief Data Scientist

Massimo Paolini is the CEO and Chief Data Scientist for the The Spectrum Group Online, a Silicon Valley digital marketing agency specializing in organic and paid search. His two favorite sayings are “what does the data say” and “done is more profitable than perfect.” These philosophies drive his strategies for measuring everything possible and iterating for success. Massimo currently teaches Digital Marketing at UC Berkeley Extension SF Campus and was the Director of Web Strategies for TedX Berkeley. He is passionate about digging deep into data to try and find the edges that other marketers often miss.