Since 1996, Michael has helped pioneer best practices in the global search and digital marketing industry and has been involved in leading innovations in technology advertising. After selling his first agency in 2004, he launched SEM International, a global search marketing provider starting with an office in the US and in China, which grew quickly and eventually expanded throughout Asia, Europe, and Latin America. By 2009, it turned into one of the largest global alliances of international online marketing service firms serving both agencies and Fortune 500 in-house digital marketers. Now the SEM International group comprises over 20 global offices, covering over 40 languages in over 50 countries worldwide. Today, Michael and his global associates at SEM International focus on worldwide digital marketing campaigns custom tailored for agencies and multinational corporations. He is also involved in running programmatic systems used for omni-channel targeting and focuses heavily on multi-channel attribution based projects within Paid Search, SEO, Social, Display, Video and Global Strategy. Headquartered in California, the company is part of the Digital Innovation Group based out of London, UK. Michael also contributes as an expert on Internet marketing technology and trends in national publications, and speaks at events around the world, such as Search Engine Watch, SES, ISS/SMX, and Pubcon to name a few.