Bill is the President of Back Azimuth Consulting, which focuses on helping companies implement Global Digital Marketing Strategies and “Customer Journey Models” using voice of the customer data to understand what consumers are looking for to identify missed opportunities with content on a global scale. Bill also works with global companies develop their global search programs to enable to them scale. Bill is considered one of the top thought leaders on Global Enterprise Digital Marketing having spoken and the keynote at conferences in over 30 countries including SXSW, AdTech, DMA, and PubCon, He is experienced with many global companies developing Global Digital and Search Marketing programs for IBM, P&G, Nestle, Dell, HP, Cisco, Tata Consulting and many other global brands. Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Pres. This book has been adapted to training programs for many global companies. Bill was named Best Search Consultant and presented the Lifetime Achievement Award at the US Search Awards in 2015. Back Azimuth has won other awards for the actionalble tool sets including DataPrizm, HREFLang Builder and Site Migration Suite.