Born in 1973 in Bolzano, Paolo Plebani is the founder and CEO of Goodify, Italy's first "fintech for good." Launched in 2018, Goodify enables brands to transform every purchase into a donation, creating a new market category: the "giving economy." With partners such as MD, Würth, and Ferrari Trento, and over 920,000 donations generated, Plebani is redefining corporate social responsibility, demonstrating that it's possible to combine profit with positive social impact.

Plebani's vision goes beyond simple fundraising: it aims to integrate philanthropy into corporate DNA, offering consumers the power to contribute to social change through their daily choices. With Goodify, he is building a future where generosity becomes the norm, not the exception, in the business world.