Manager specializzato nel marketing del settore media e entertainment; docente
in “Economia della crossmedialità” al Master dell’Immagine, del Cinema e
dell’Audiovisivo dell’Università Cattolica; Presidente dell’Unione Editori e
Creators digitali di Anica. Articolata esperienza nel lancio di prodotti
cinematografici, nell’organizzazione di eventi, nella gestione integrata di
piattaforme digitali, social e VR. Nell’attuale ruolo di Responsabile Marketing
Strategico e Digital di Rai Cinema ha lanciato la prima app italiana VR per
contenuti cinematografici ed eventi, creato il primo network di cinema VR in
Italia e curato il primo progetto transmediale Rai, Happy Birthday.
Precedentemente ha ricoperto l’incarico di responsabile marketing in 01
Distribution e Medusa Cinema. Ha iniziato il suo percorso professionale come
Marketing Assistant in Medusa Film.
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Manager specialized in marketing within the media and entertainment sector;
lecturer in “Economics of Crossmediality” at the Master’s in Image, Cinema, and
Audiovisual at the Catholic University; President of the Union of Digital
Editors and Creators at Anica. He has articulated experience in launching film
products, organizing events, and integrated management of digital, social, and
VR platforms. In his current role as Head of Strategic and Digital Marketing at
Rai Cinema, he launched the first Italian VR app for film content and events,
created the first network of VR cinemas in Italy, developed the Rai Cinema
metaverse, and initiated a series of transmedia and innovative projects.
Previously, he served as marketing manager at 01 Distribution and Medusa Cinema.
He began his professional journey as a Marketing Assistant at Medusa Film.