Aleyda is an International SEO Consultant - service that she provides with her boutique consultancy, Orainti -, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 70 conferences in 16 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”, SEO book in Spanish to be published by Anaya Publishing in the fall of 2016). Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 , she has more than 8 years of experience doing Search Engine Optimization for European, American and Latin-American companies. After working in different SEO roles at European and American companies, both from the agency as well as in the in-house side, she founded her own consultancy to help from startups in competitive industries to multinational companies with complex Web environments to grow their search visibility & achieve their SEO goals with strategic, technical & in-depth SEO consulting.