Bill is the President of Back Azimuth Consulting, which focuses on helping companies improve their Global Digital Marketing Strategies. Bill has extensive experience in multiple verticals accelerating growth by implementing strategic centers of excellence maximize ecommerce programs at multinational corporations.[BR][BR] Bill is the co-author of the best-selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press in its 4th edition and multiple languages. This book has been adapted into the best practice guide for implementing search marketing at many global companies. [BR][BR] Bill has a Global MBA from the Fletcher School at Harvard and Tufts Universities and is a veteran of the US Marine Corps