Breaking Banks: The Innovators, Rogues, and Strategists Rebooting Banking
provides a true insider's perspective on the massive upheaval facing the banking
industry today. Taken from the first season of the popular radio show "Breaking
Banks," the book features detailed interviews with world-leading authorities
involved in the reform and disruption of the retail financial services industry.
Host Brett King interviews the new wave of strategists in the thick of the
shakeup, including technologists, start-up founders, digital bankers, social
media experts, and researchers.
The bank has been the center of individuals' money matters since Banco Monte dei Paschi di Siena opened in 1472. Today, that paradigm is shifting as context and digital become the new drivers of the banking experience, and traditional banks are facing a loss of trust, massive technological change, and increasing government scrutiny. Consumer behavior is changing and Breaking Banks details the results with expert insight from those witnessing the turmoil first hand. Topics include:
• Digital banks, digital payments, and alternative revenue channels
• Brand management for the crowdsourcing consumer
• Digital currencies and the end of cash
• Mobilization and improving the customer journey
a cura di Brett King