SMXL Milan 2018 SMXL Milan 2018

At a glance

Data: dal 07/11/2018 al 08/11/2018
Location: Allianz MiCo
Indirizzo: Via Gattamelata, 5 - Gate 15
Città: 20155 Milano (MI)

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Contacts

Conference Manager

Segreteria Business International* 06.80.91.18

Sponsorship Opportunities

Sales Team* 06.80.91.18
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SMXL Milan 2018

SMXL - Search & Social Media Marketing Conference + Expo: dal 6 all'8 novembre 2018.

Dopo il successo dello scorso anno, l'edizione di SMXL 2018 vedrà il ritorno in Italia di alcuni tra i protagonisti più acclamati delle precedenti edizioni e l'arrivo dei più richiesti esperti internazionali di marketing del momento.

Oltre 80 speaker già confermati si alterneranno sul palco del Mico di Milano in un format ancora più innovativo ed interattivo studiato per offrire ai partecipanti l'esperienza formativa più aggiornata ed evoluta al mondo.

Tra i protagonisti della edizione 2017

Krista Seiden, Hana Abaza, Bryan Eisenberg, Rand Fishkin, Kristjan Mar Hauksson, Larry Kim, Michael King, Lexi Mills, Lee Odden, Geir Ove Pedersen, Hazjier Pourkhalkhali, Cyrus Shepard, Adam Singer, Aleyda Solis, Jim Sterne, Peter Van der Graaf e tanti altri....

SMXL è l'unico evento in Italia che ti offre la possibilità di ascoltare e incontrare il mondo del Marketing in un contesto assolutamente internazionale; solo ad SMXL puoi ascoltare i migliori speaker del pianeta e confrontarti con partecipanti che arrivano da ogni parte del mondo in 3 giornate di full-immersion.

Diventa Partner di SMXL 2018
Per maggiori informazioni:
marketing@smxl.it - 06.845411


Agenda

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Mercoledì 07 Novembre 2018 – Giornata Conclusa
08:00
Breakfast & Registration
09:00
Saluto di benvenuto
09:15
Chairman Welcome & Keynote
10:15
Morning Sessions
Guidelines and Best Practices for Successful SEO
Paid Search Explained, Avoids Migraines
Organic Social Media Strategies
Seeking the latest trends and insights in SEO to outperform your competitors on Google and other search engines? This is the panel you're looking for. Expert speakers will share cutting edge techniques and the most advanced SEO knowledge available today. Presentations will provide actionable information you can use from day one back at the office. In this panel leading SEO experts will share their experience and help find the way forward in what has become a complex scenario complicated to manage.
Search Engine Advertising is a sophisticated platform capable of delivering relevant and targeted ads to prospects. The risk of failing to deliver a positive ROI is real: this is an extremely competitive and dynamic marketplace where scenarios can change in a matter of hours. In this session you will learn from the experts how to tackle even the most complicated Pay Per Click Projects where management and execution are essential. Panelists will focus on how to create, manage and grow a campaign using the latest and most advanced techniques available today.

Modera:

Gianpaolo Lorusso, Founder, ADworld Experience, Chairman, SMXL 2023
Social Media plays an essential role in digital marketing - it affects your brand and influences consumer perception of your products and/or services. There are a number of channels out there and you face the dilemma of choosing which channels you should use to comunicate with your consumer base and prospects: Where should you start? What should you do? How should you interact? Which strategies have proven to work best? This panel will offer real life examples, case studies and best practices to use on your projects.
11:15
Refreshments & Expo Hall Time
11:30
Mid Day Sessions
Building a Better Web: Structured Data Applications
Adwords Adversity - Making Google Your Ally
Brands and Personal Branding
The use of structured data is becoming a standard and the way forward to transform the web of random documents into an intelligent network of entities. Learn how you can use structured data today and increase traffic with more accurate, on target keywords. In this session speakers will show you the latest innovations on structured data modelling and strategies with practical applications, implementations and results.

Modera:

Bill Hunt, President, Back Azimuth Consulting

Sante Achille, Search Marketing Consultant, Chairman, SMXL 2023
Google Adwords requires planning, execution and constant monitoring of performance - an ongoing effort to stay ahead of competition and maintain a positive ROI. Adwords has evolved into an archipelago of tools: addressing your needs to deliver the best possible message at the right time, at the right place, to the right audience is challenging to say the least. Speakers will tackle the many problems adwords professionals face in defining advanced strategies to reduce CPA and create successful adwords campaigns.

Modera:

Gianpaolo Lorusso, Founder, ADworld Experience, Chairman, SMXL 2023
Brands are self-contained universes: each brand has a story to tell, facing many difficulties along the way. This session is tailored to fit the needs of those social media marketers keen on knowing more about the brand ecosystem, case studies, best practices, and inspirational insights you need to know if your business is managing a brand.
12:45
Keynote
13:30
Lunch & Expo Hall Time
14:30
Keynote
15:30
Afternoon Sessions
A.I. in Search - The Future of SEO
Measuring Performance
Facebook Performance
Artificial Intelligence is fueling the 4th industrial revolution. Machine learning technologies and a new generation of very powerful algorithms will drive web technology evolution: voice search and smart chatbots will assist and entertain users once on our website: what can you do today to embrace the change? Which tools are available? How can they be implemented? At which Cost? This panel of experts will answer these questions and help you leapfrog your web presence into the future, today.

Aleyda Solis, International SEO Consultant & Founder, Orainti
Performance is self explanatory. Numbers speak the language of business. In this panel speakers will focus their presentations on what matters in order to deliver the most effective and self explanatory reports. A practical session on how to avoid falling in the bottomless pit of analytics tracking and reporting, this session will deliver actionable information on how to setup and manage reports you can use for both internal management and clients alike.
16:45
Refreshments & Expo Hall Time
17:00
Afternoon Sessions
Birds of a Feather: Troubleshooting, Disputing & Confuting
Birds of a Feather: Troubleshooting, Disputing & Confuting
Birds of a Feather: Troubleshooting, Disputing & Confuting
Birds of a Feather is a Clique oriented session where like minded individuals share thoughts, knowledge, success and failure in their efforts to achieve top rankings. An informal highly technical session, Birds of a Feather come together to network skills and experience on topics the community of attendees seek information and advice on how to tackle and solve unique situations they face on SEO projects.
This is a clinique-type session allowing us to interact with the community and go deep into details on challenges we all experience. Anders will present extracts from his research on Major Trends in Paid Search / SEA including some of the challenges organizations in the industry are trying to tackle in 2018/2019 such as efficient knowledge sharing, keeping up with the pace of change, coping with the changing skillset requirements, organising for the incursion of Artificial Intelligence and Machine Learning. In the roundtable discussion, Simo, Gianpaolo and Anders will share their experience and will want to address the audience’s most burning questions.

Gianpaolo Lorusso, Founder, ADworld Experience, Chairman, SMXL 2023
Birds of a Feather is a Clique oriented session where like minded individuals share thoughts, knowledge, success and failure in their efforts to achieve top rankings. An informal highly technical session, Birds of a feather come together to network skills and experience on topics the community of attendees seek information and advice on how to tackle and solve unique situations they face on Social Sedia projects.
18:00
1st day closing comments

Bill Hunt, President, Back Azimuth Consulting
18:30
Closing of works Day 1
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Giovedì 08 Novembre 2018 – Giornata Conclusa
08:00
Breakfast & Registration
09:00
Welcome Remarks & Keynote
10:00
Morning Sessions
SEO 27/5 - The Google Mobile-First/Mobile-Friendly Challenge
Search Advertising for Travel
Successful Content Strategies
How can you mange optimising a website for a 5 inch mobile screen or a 27 inch 4K display? This is a dilemma all SEOs face today. With more than seventy percent of first touchpoint traffic coming from a mobile device and the impending "mobile first" index, there are a number of considerations to take into account when it comes to SEO and Usability - a far from trivial challenge speakers in this panel will show participants how to go about this dualism and thrive in a mobile world.

Bill Hunt, President, Back Azimuth Consulting
This session will offer tips and insights on one of the most competitive verticals online toady: the travel industry. Search advertising for travel is an extremely dynamic and competitive market segment with increasing PPC costs and diminishing returns if strategies are not frequently updated. Expert speakers will show participants the latest trends and techniques in paid search to stay ahead of your competitors.

Modera:

Luca Bove, Founder, Local Strategy

Marco Volpe, Consulente e formatore, marcovolpe.com
Copy plays an essential role in SEO/SEA and Social Media - powerful content can attract new customers, educate users and ultimately drive revenue and build a powerful brand for your business.This session features expert speakers that will spark your creativity and help with your content marketing strategy to building an audience by publishing, maintaining, and promoting your content.
11:15
Refreshments & Expo Hall Time
11:30
Mid Day Sessions
Multilingual Aspects of SEO
Keeping Ahead with FaceBook Strategies
Vibrant Video Techniques
International visibility is what this session is all about: experts with different backgrounds and experience with different languages will explore strategies and share insights on how to move your website beyond translating and localizing your content.

Gabriele Kahlout, SEO, Al Jazeera
Facebook has been recently plagued by the Cambridge Analytica scandal and fake news propaganda. Yet the majority of users have not changed habits or settings - Facebook remains a major player in the Social Media Marketing Arena, offering significant opportunities to investors. This panel will feature case studies and "state of the art" Facebook marketing examples which will inspire new and improved strategies attendees can immediately employ.

Luca Bove, Founder, Local Strategy
Video is a powerful strategy to promote and brand your business online. More consumers interact with videos on YouTube today than ever before: video is vital to boost your brand and connect with your audience. Speakers in this session will share innovative video marketing strategies and tips on how to create and optimize video, making it an integral part of your digital marketing strategy.
12:45
Lunch & Expo Hall Time
13:45
Keynote
14:45
Refreshments & Expo Hall Time
15:00
Afternoon Session
Advanced SEO at 360°
Search Advertising Account Automation
Social Media Applications and Apps
Experts on this panel will tackle some of the most advanced challenges digital marketers must face on a daily basis: Server Side Secuirty, Algorithmic Updates and advanced Link building - hands-on knowledge to keep ahead of the crowd!

Modera:

Luca Bove, Founder, Local Strategy
Automation plays a growing role in account management. As campaigns increase the level of complexity in their pursuit of ROI, the demand for automation increases. This session features some of the best professionals who will share their in depth knowledge on campaign automation and tools, so you can concentrate more on strategy and avoid manual time-consuming updates.

Gianpaolo Lorusso, Founder, ADworld Experience, Chairman, SMXL 2023
Social Media is all about interacting and engaging with friends, family or businesses. Speakers will present innovative and successful applications in Social Media used to interact with brands. Learn from the experts which are the right social media apps or tools you should be using to achieve results management expects from you and your team.
16:15
Round Table & Conclusions

Sante Achille, Search Marketing Consultant, Chairman, SMXL 2023
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Speakers

Sante Achille Sante Achille Search Marketing Consultant Chairman, SMXL 2023
Luca Bove Luca Bove Founder Local Strategy
Bill Hunt Bill Hunt President Back Azimuth Consulting
Gabriele Kahlout Gabriele Kahlout SEO Al Jazeera
Gianpaolo Lorusso Gianpaolo Lorusso Founder, ADworld Experience Chairman, SMXL 2023
Aleyda Solis Aleyda Solis International SEO Consultant & Founder Orainti
Marco Volpe Marco Volpe Consulente e formatore marcovolpe.com

Media Gallery

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SMXL 2018

Partners

SILVER SPONSOR

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BRONZE SPONSOR

Senuto Talkwalker

SPONSOR

DigitalGo Majestic

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TECHNICAL PARTNER

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Venue

Location: Allianz MiCo
Indirizzo: Via Gattamelata, 5 - Gate 15
CAP: 20155
Città: Milano (MI)

Sito Internet

Venue & Accomodation