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eMetrics Milan Summit 2017 eMetrics Milan Summit 2017

At a glance

Data: dal 14/11/2017 al 15/11/2017
Location: MiCo - Milano Congressi
Indirizzo: Ingresso Ala Nord: Via Gattamelata, 5 - Gate 16
Città: 20149 Milano (MI)

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Contacts

Conference Manager

Marketing Team 06.80.91.18

Sponsorship Opportunities

Sales Team 06.80.91.18
Sponsorship

eMetrics Milan Summit 2017

eMetrics Summit è l’evento piu’ importante a livello mondiale in tema di Marketing Optimization e Digital Web Marketing Analytics organizzato in Italia da Business International - Fiera Milano Media in collaborazione con Rising Media.

I Temi

Profilo dei partecipanti
CEO, CMO, Online Marketing Manager/Director/VPS, Social Marketing Manager/ Director, Web Analyst, Corporate Website Owner, CIO, CTO, Business Intelligence practitioner.

eMetrics Summit riunisce da sempre un’audience internazionale con partecipanti che provengono da ogni parte del mondo (Usa, Europa ma anche Cina, India, Giappone…)


Agenda

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Martedì 14 Novembre 2017 – Giornata Conclusa
08:00
Breakfast & Registration
09:00
Welcome Remarks & Keynote Speaker

Chairman:

Gianpaolo Lorusso, Founder, ADworld Experience

Bryan Eisenberg, Online Marketing Pioneer & Best-Selling Author, Eisenberg LLC
10:00
Refreshments & Expo Hall Time
10:30
Morning Sessions
Analytics - Analytics Hacks
CRO - CRO Tools
Tips and suggestions on how to use Google Analytics and other javascript based data measurement platforms at their maximum potential

Chairman:

Pepe Moder, Imaginars

Fabio Piccigallo, Imprenditore, marketing analytics specialist , Onmarketing.me
Christina Sanders, Enterprise Campaign Manager, 97th Floor
Learn how to use the main CRO tools on the market directly from the representatives of some of the most renowned companies developing them

Chairman:

Enrico Pavan, Founder, Analyst & CRO, Analytics Boosters

Srikant Kotapalli, Head of Product, VWO
Valentin Radu, CEO & Founder, Omniconvert
11:45
Refreshments & Expo Hall Time
12:00
Mid Day Sessions
Analytics - Tag Manager & PRO Tools
CRO - Small Businesses CRO
Data management possibilities offered by Tag Manager and other professional tools.

Chairman:

Christian Stanzial, Cofounder, AP Consulting

Paolo Dello Vicario, Co-founder, Bytek Marketing
Valentina Tortolini, Bytek Marketing
Matteo Zambon, Partner, In Risalto
Conversion Rate Optimization is often considered something only big companies can afford. Actually is possible to use some low cost tools and workarounds to fit it to SMB too.

Chairman:

Emanuele Arosio, Head of Seo, Triboo Digitale

Joe Doveton, Chief Consultant, Binary Bear
Enrico Ferretti, Web Marketer & Digital Strategist, Secret Key
13:15
Lunch & Expo Hall Time
14:15
Master Class: Anatomy of a Landing Page

Bryan Eisenberg, Online Marketing Pioneer & Best-Selling Author, Eisenberg LLC
Michael King, Founder and Managing Director, iPullRank
Cyrus Shepard, SEO, Online Marketing, and Digital Publisher, Fazillion
15:45
Refreshments & Expo Hall Time
16:00
Afternoon Sessions
Analytics - Data Visualization
CRO - CRO Tips
Data visualization is a key asset when presenting the results of your web marketing activities. Learn how to use the best tools on the market to achieve powerful and self explanatory reports.

Chairman:

Fabio Sutto, Digital Strategist and Owner, Performance Based IT

Adam Singer, Analytics Advocate, Google
Ann Stanley, Enterprise Campaign Manager, Anicca Digital
Set your company to Conversion Rate Optimization ready.

Chairman:

Tiziano Fogliata, Consulente Web Design, Web Marketing e WordPress

Megane Bellod, Specialising in Digital Marketing, Merkle | Periscopix
Shahina Meru, Associate Analytics Lead, Merkle | Periscopix
Jim Sterne, Chairman, Digital Analytics Association
17:15
First Day Roundup

Kristjan Mar Hauksson, Co-fondatore and COO, SMFB Engineed
Michael King, Founder and Managing Director, iPullRank
18:15
Closing
20:00
After Dark
show details hide details
Mercoledì 15 Novembre 2017 – Giornata Conclusa
08:00
Breakfast & Registration
09:00
Welcome Remarks & Keynote Speaker

Hazjier Pourkhalkhali , Global Head of Strategy, Optimizely
10:00
Refreshments & Expo Hall Time
10:30
Morning Sessions
Analytics - The future of data analysis
CRO - Persuasion Psychology
Where are analytics going in the next months/years? All the latest news about Big G work in progress & future enhancements of the main data management platforms.

Chairman:

Giuseppe Mayer, CEO, Testa Digital Hub

Vincenzo Cosenza, Strategist, Blogmeter
Adam Singer, Analytics Advocate, Google
CRO is nothing without a good knowledge of the basics of persuasion principles. Here you will see case histories and suggestions on how to maximize the power of persuasion in your online projects.

Chairman:

Fabio Sutto, Digital Strategist and Owner, Performance Based IT

Karl Gilis, CRO Specialist, AGConsult
Luca Orlandini, Consulente di marketing, Futura Immagine
11:45
Refreshments & Expo Hall Time
12:00
Mid Day Sessions
Analytics - Ecommerce Analytics
CRO - Measuring UX
If Analytics are the backbone of every successful web project, they are absolutely vital to e-commerce projects. In these sessions we will see professional merchants sharing their best practices.

Chairman:

Christian Stanzial, Cofounder, AP Consulting
Fabio Sutto, Digital Strategist and Owner, Performance Based IT

Alessandro Martin, Head of SEO, Reprise Media Italy
User Experience evaluation is mainly based on qualitative analysis, but actually is possible to measure it with some smart quantitative metrics. Here you will learn how simply you can do it.

Chairman:

Emanuele Arosio, Head of Seo, Triboo Digitale

Marco Biagiotti, Project Leader, Telemaco & Automoticon
Ricardo Tayar, CEO & Founder, Flat 101
12:45
Lunch & Expo Hall Time
14:15
Master Classes

Krista Seiden, Analytics Advocate, Google
15:45
Refreshments & Expo Hall Time
16:00
Afternoon Sessions
Analytics - PRO Tips
CRO - Neuromarketing & Surroundings
If using analytics like a professional has always been your secret dream, you definitely need to attend these sessions.

Chairman:

Gabriele Rapino, Head of Digital Consulting, DataBeat

Daniele Donzella, Digital Marketing Consultant & Analyst, Altura Labs
William Sbarzaglia, Digital Marketing , Intera
Looking at users behavioral patterns you will learn a lot of things on how we take decisions. Looking at how our brain works you will learn a lot on how to set your web projects.

Chairman:

Tiziano Fogliata, Consulente Web Design, Web Marketing e WordPress

Francesco Gallucci, Vicepresidente, Ainem (Associazione Italiana di Neuromarketing)
Andrea Saletti, Web Marketing Manager - CRO and Neuromarketing Specialist, Pronesis
17:15
Masterclass

Larry Kim, Founder, WordStream
18:00
Closing
Download agenda
* il presente programma è provvisorio e suscettibile di variazioni

Speakers

Emanuele Arosio Emanuele Arosio Head of Seo Triboo Digitale
Megane Bellod Megane Bellod Specialising in Digital Marketing Merkle | Periscopix
Marco Biagiotti Marco Biagiotti Project Leader Telemaco & Automoticon
Vincenzo Cosenza Vincenzo Cosenza Strategist Blogmeter
Paolo Dello Vicario Paolo Dello Vicario Co-founder Bytek Marketing
Daniele Donzella Daniele Donzella Digital Marketing Consultant & Analyst Altura Labs
Joe Doveton Joe Doveton Chief Consultant Binary Bear
Bryan Eisenberg Bryan Eisenberg Online Marketing Pioneer & Best-Selling Author Eisenberg LLC
Enrico Ferretti Enrico Ferretti Web Marketer & Digital Strategist Secret Key
Tiziano Fogliata Tiziano Fogliata Consulente Web Design, Web Marketing e WordPress
Francesco Gallucci Francesco Gallucci Vicepresidente Ainem (Associazione Italiana di Neuromarketing)
Karl Gilis Karl Gilis CRO Specialist AGConsult
Kristjan Mar Hauksson Kristjan Mar Hauksson Co-fondatore and COO SMFB Engineed
Larry Kim Larry Kim Founder WordStream
Michael King Michael King Founder and Managing Director iPullRank
Srikant Kotapalli Srikant Kotapalli Head of Product VWO
Gianpaolo Lorusso Gianpaolo Lorusso Founder ADworld Experience
Alessandro Martin Alessandro Martin Head of SEO Reprise Media Italy
Giuseppe Mayer Giuseppe Mayer CEO Testa Digital Hub
Shahina Meru Shahina Meru Associate Analytics Lead Merkle | Periscopix
Pepe Moder Pepe Moder Imaginars
Luca Orlandini Luca Orlandini Consulente di marketing Futura Immagine
Enrico Pavan Enrico Pavan Founder, Analyst & CRO Analytics Boosters
Fabio Piccigallo Fabio Piccigallo Imprenditore, marketing analytics specialist Onmarketing.me
Hazjier Pourkhalkhali Hazjier Pourkhalkhali Global Head of Strategy Optimizely
Valentin Radu Valentin Radu CEO & Founder Omniconvert
Gabriele Rapino Gabriele Rapino Head of Digital Consulting DataBeat
Andrea Saletti Andrea Saletti Web Marketing Manager - CRO and Neuromarketing Specialist Pronesis
Christina Sanders Christina Sanders Enterprise Campaign Manager 97th Floor
William Sbarzaglia William Sbarzaglia Digital Marketing Intera
Krista Seiden Krista Seiden Analytics Advocate Google
Cyrus Shepard Cyrus Shepard SEO, Online Marketing, and Digital Publisher Fazillion
Adam Singer Adam Singer Analytics Advocate Google
Ann Stanley Ann Stanley Enterprise Campaign Manager Anicca Digital
Christian Stanzial Christian Stanzial Cofounder AP Consulting
Jim Sterne Jim Sterne Chairman Digital Analytics Association
Fabio Sutto Fabio Sutto Digital Strategist and Owner Performance Based IT
Ricardo Tayar Ricardo Tayar CEO & Founder Flat 101
Valentina Tortolini Valentina Tortolini Bytek Marketing
Matteo Zambon Matteo Zambon Partner In Risalto

Partners

BRONZE SPONSOR

Bing Deep Crawl Lead Champion SalesForce SiteGround Smec

SPONSOR

Bruce Clay Inc Majestic Screaming Frog SEM Rush

Venue

Location: MiCo - Milano Congressi
Indirizzo: Ingresso Ala Nord: Via Gattamelata, 5 - Gate 16
CAP: 20149
Città: Milano (MI)

Sito Internet

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