SMXL Milan 2017
Il mondo di SMXL torna in Italia
ad Autunno; quest'anno le date da bloccare sono il 13,14 e 15
novembre 2017
SMXL è l'unico evento in Italia
che ti offre la possibilità di ascoltare e incontrare il mondo del
Marketing in un contesto assolutamente internazionale; solo ad SMXL
puoi ascoltare i migliori speaker del pianeta e confrontarti
con partecipanti che arrivano da ogni parte del mondo in 3
giornate di full-immersion.
Dopo il successo dello scorso anno, l'edizione di SMXL 2017
vedrà il ritorno in Italia di alcuni tra i protagonisti più
acclamati delle precedenti edizioni e l'arrivo dei più richiesti
esperti internazionali di marketing del momento.
Si alterneranno tutti sul palco del Mico di Milano in un
format ancora più innovativo ed interattivo studiato per offrire ai
partecipanti l'esperienza formativa più aggiornata ed evoluta al
mondo
Tra i protagonisti della edizione 2016:
Avinash Kaushik, Aleyda Solis, Adam Singer, Lee Odden,
Marcus Tandler, Purna Virji, David Darmanin, Kristjan Hauksson, Gary
Illyes, Bas Van de Beld, Michael Bonfils, John Jacobsen, GJ Bramer,
Ken Mcgaffin, Natasha Kvitka, Hamid Sepidnam, Christian Sauer, Nuno
Valenzuela Jeffrey Baum, Ton Wesseling, Dixon Jones, John Ekmann e
tanti altri....
Oggi la tua iscrizione ad SMXL costa meno che
mai, approfittane subito.
Agenda
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Martedì 14 Novembre 2017 – Giornata Conclusa |
08:00
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09:00
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Welcome Remarks & Keynote Speaker
How to Make Amazon’s “Four Pillars” of Success Work For You
In 1994 Jeff Bezos boldly announced that Amazon.com would become “earth’s most customer-centric company” by focusing on four basic themes: Customer Centricity, Continuous Optimization, Creating a Culture of Innovation, and promoting Corporate Agility. By 2017 Amazon captured 43% of ALL retail sales in the US and had the 4th highest market value of any company on the planet. In this entertaining and informative talk, we will show you how to take the “Four Pillars of Amazon’s Success” and make them all your own. Amazon’s four pillars of success are:
- customer centricity
- continuous optimization
- a culture of innovation
- corporate agility
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10:00
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Refreshments & Expo Hall Time
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10:30
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Technical SEO Today
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Usability Best Practices
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Measuring Social Media Performance
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Analytics Hacks
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CRO Tools
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How important is technical SEO today? What should you be doing to future proof your website? How much and where should you invest in SEO? How should you manage your SEO ona day-by-day basis?
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An amazing amount of Data is available to marketers today: Google Analytics, Facebook AdWords, YouTube, Bing Advertising, Attribution modelling tools, etc. It's easy to "get lost" in this big data. Learn how Data Storytelling & Data Visualization unlock valuable insights to make decisions and plan strategies
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Social Media is a big part of the web today. Marketers are increasing their expenditure, management requires a return on investment. How can we measure it? Which tools should we be using?
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Tips and suggestions on how to use Google Analytics and other javascript based data measurement platforms at their maximum potential
Modera:
Pepe Moder, Giornalista e Conduttore, Radio24 , Founding Partner, Imaginars
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Learn how to use the main CRO tools on the market directly from the representatives of some of the most renowned companies developing them
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11:45
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Refreshments & Expo Hall Time
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12:00
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Structured Data & Semantics - How are they Changing Search?
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Ecommerce - Machine learning, AI and predictive analytics
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Information Design for Social Media
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Tag Manager & PRO Tools
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Small Businesses CRO
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Structured Data is still in it's infancy with many SEOs practising the profession of the data scientist. Most lack an indepth understanding and the far reaching implecations. Hos is structured data modifying the organic search landscape? How can you put structured data to use and which are the benefits in investing on structured data? Is it only about snippets?
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The increasing complexity of the digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data, machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where do we start and what should we expect? Which are the organizational needs? This session will examine data-driven digital marketing frameworks, insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.
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"Pics or it didn't happen" has been one of the latest buzz words (or buzz sentences) that migrated from the Internet to society. Marketers and Communicators must use effective means to win the attention of people in order to get messages accross effectively in a fraction of a second on Sicial Media Platforms
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Data management possibilities offered by Tag Manager and other professional tools.
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Conversion Rate Optimization is often considered something only big companies can afford. Actually is possible to use some low cost tools and workarounds to fit it to SMB too.
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13:15
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14:15
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Master Class: Anatomy of a Landing Page
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15:45
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Refreshments & Expo Hall Time
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16:00
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Search for Ecommerce, Franchising Brands and Distributed Organizations
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Digital Advertising Management
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Video in Social Media Marketing
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Data Visualization
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CRO Tips
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Search for Ecommerce demands special special attention to satisfy the expectations of shoppers and needs for optimal indexing by the search engines - Learn how you can satisfy both
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An amazing amount of Data is available to marketers today: Google Analytics, Facebook AdWords, YouTube, Bing Advertising, Attribution modelling tools, etc. It's easy to "get lost" in this big data. Learn how Data Storytelling & Data Visualization unlock valuable insights to make decisions and plan strategies
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Using Video on Social Media Platforms, benchmarking performance strategies for an effective social media strategy. Learn how facebook views work, how time watch is important for YouTube video. A strategic overview on the most used social media platforms
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Data visualization is a key asset when presenting the results of your web marketing activities. Learn how to use the best tools on the market to achieve powerful and self explanatory reports.
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Set your company to Conversion Rate Optimization ready.
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17:15
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18:15
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20:00
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Mercoledì 15 Novembre 2017 – Giornata Conclusa |
08:00
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09:00
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Welcome Remarks & Keynote Speaker
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10:00
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Refreshments & Expo Hall Time
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10:30
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The Dark Side of Digital Marketing
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Tracking & Reporting Automation
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The Art of Storytelling
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The future of data analysis
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Persuasion Psychology
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Ethics, Best Practices, Guidelines and Terms of Service are the baseling of all our strategies... more often than not increased competition, complexity of management and increase in costs push unscrupulous marketers to adopt questionable tactics to prevail - Learn from the expereince or the experts what goes on behind the scenes
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Reporting can be very time consuming. Too much data is like too little. This session offers tips and best practices to achieve greater control and less time spent on routine checks. This session is dedicated to the more practial aspects of managing your campaigns using Google Tag Manager and other off the shelf scripts with advice from the panelists
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Engagement is crucial and attention spans are at an absolute minimum while we consume content on the go all day long. Learn from the experts how you should structure a content plan and how it should be deployed
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Where are analytics going in the next months/years? All the latest news about Big G work in progress & future enhancements of the main data management platforms.
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CRO is nothing without a good knowledge of the basics of persuasion principles. Here you will see case histories and suggestions on how to maximize the power of persuasion in your online projects.
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11:45
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Refreshments & Expo Hall Time
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12:00
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SEO in a Mobile First World
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Search Advertising for Travel
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Social Media Strategies that work
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Ecommerce Analytics
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Measuring UX
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Design, development and optimisation must be driven by the mobile first mantra - our world is mobile. How does mobile differ from Desktop and what should you do to keep your website up-to-date and current on mobile devices?
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Strategies and case studies of failing and winning activities for selling online Travel services (Hotel, Camping, Flights, Transfers). How to adapt a strategy and which tools (and marketplace) are performing better in different markets (not only countries) and how to start a selling activity that is "by law" in Italy and abroad.
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A closer look at Social Media from a strategic standpoint. Panelisits will share insights, success stories and failures in the Social Media arena.
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If Analytics are the backbone of every successful web project, they are absolutely vital to e-commerce projects. In these sessions we will see professional merchants sharing their best practices.
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User Experience evaluation is mainly based on qualitative analysis, but actually is possible to measure it with some smart quantitative metrics. Here you will learn how simply you can do it.
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13:15
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14:15
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Master Classes
Bill Hunt, President, Back Azimuth Consulting
Aleyda Solis, International SEO Consultant & Founder, Orainti
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15:45
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Refreshments & Expo Hall Time
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16:00
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Content Related Strategies for Search
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Search in a Voice Responsive World
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Meet the Social Media Stars
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PRO Tips
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Neuromarketing & Surroundings
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Content is king in a storytelling web - Strategies to identify new opportunities to develop content based on business intelligence, competitive research and historical perfomance. Learn how to create content based on query intent
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Voice Response is a game changer - How is voice search chaning the search landscape? How must marketers respond? How can we attempt to answer these queries? What are the implications on a website today? How shold we change it?
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If using analytics like a professional has always been your secret dream, you definitely need to attend these sessions.
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Looking at users behavioral patterns you will learn a lot of things on how we take decisions. Looking at how our brain works you will learn a lot on how to set your web projects.
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17:15
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Master Class "Unicorn Marketing: How to Succeed in Every Marketing Channel in 2018 and Beyond"
Your company is probably doing Google & Facebook marketing (both paid and organic) - yet 99% of these marketing efforts end up going nowhere. This keynote session will explore data that explains why that so the vast majority of internet marketing efforts fail, and provide an unusual, repeatable workflow on how to beat the Facebook & Google algorithms in 2018 and beyond, along with Larry's favorite new Facebook advertising hacks for content marketers.
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18:00
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Download agenda
* il presente programma è provvisorio e suscettibile di variazioni
Speakers
Pepe Moder
Giornalista e Conduttore, Radio24
Founding Partner, Imaginars