| Martedì 14 Novembre 2017 – Giornata Conclusa |
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08:00
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09:00
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Welcome Remarks & Keynote Speaker
How to Make Amazon’s “Four Pillars” of Success Work For You
In 1994 Jeff Bezos boldly announced that Amazon.com would become “earth’s most customer-centric company” by focusing on four basic themes: Customer Centricity, Continuous Optimization, Creating a Culture of Innovation, and promoting Corporate Agility. By 2017 Amazon captured 43% of ALL retail sales in the US and had the 4th highest market value of any company on the planet. In this entertaining and informative talk, we will show you how to take the “Four Pillars of Amazon’s Success” and make them all your own. Amazon’s four pillars of success are:
- customer centricity
- continuous optimization
- a culture of innovation
- corporate agility
Bryan Eisenberg, Online Marketing Pioneer & Best-Selling Author, Eisenberg LLC
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10:00
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Refreshments & Expo Hall Time
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10:30
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Technical SEO Today
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Usability Best Practices
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Measuring Social Media Performance
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Analytics Hacks
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CRO Tools
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How important is technical SEO today? What should you be doing to future proof your website? How much and where should you invest in SEO? How should you manage your SEO ona day-by-day basis?
Modera:
Cyrus Shepard, SEO, Online Marketing, and Digital Publisher, Fazillion
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An amazing amount of Data is available to marketers today: Google Analytics, Facebook AdWords, YouTube, Bing Advertising, Attribution modelling tools, etc. It's easy to "get lost" in this big data. Learn how Data Storytelling & Data Visualization unlock valuable insights to make decisions and plan strategies
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Social Media is a big part of the web today. Marketers are increasing their expenditure, management requires a return on investment. How can we measure it? Which tools should we be using?
Modera:
Salvatore Russo, Uomo di Marketing, creativo e con le mani sporche di codice, Smarmellare
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Tips and suggestions on how to use Google Analytics and other javascript based data measurement platforms at their maximum potential
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Learn how to use the main CRO tools on the market directly from the representatives of some of the most renowned companies developing them
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11:45
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Refreshments & Expo Hall Time
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12:00
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Structured Data & Semantics - How are they Changing Search?
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Ecommerce - Machine learning, AI and predictive analytics
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Information Design for Social Media
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Tag Manager & PRO Tools
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Small Businesses CRO
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Structured Data is still in it's infancy with many SEOs practising the profession of the data scientist. Most lack an indepth understanding and the far reaching implecations. Hos is structured data modifying the organic search landscape? How can you put structured data to use and which are the benefits in investing on structured data? Is it only about snippets?
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The increasing complexity of the digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data, machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where do we start and what should we expect? Which are the organizational needs? This session will examine data-driven digital marketing frameworks, insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.
Modera:
Michel Leconte, Web stores and enterprises build, manage, market and optimize websites for top performances, SEO Samba
Marina Zennaro, EMEA Associate Product Marketing Manager, Salesforce for Advertising
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"Pics or it didn't happen" has been one of the latest buzz words (or buzz sentences) that migrated from the Internet to society. Marketers and Communicators must use effective means to win the attention of people in order to get messages accross effectively in a fraction of a second on Sicial Media Platforms
Modera:
Giuseppe Caltabiano, Global Marketing Executive, Keynote Speaker & Writer, Head of Content Marketing Advisory Services at NewsCred
Robin Hüdepohl, Team Lead - Global Content & Information Design projects, Statista Global
Leonardo Prati, Consulente e formatore di web & social media marketing, leoprati.com
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Data management possibilities offered by Tag Manager and other professional tools.
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Conversion Rate Optimization is often considered something only big companies can afford. Actually is possible to use some low cost tools and workarounds to fit it to SMB too.
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13:15
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14:15
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Master Class: Anatomy of a Landing Page
Bryan Eisenberg, Online Marketing Pioneer & Best-Selling Author, Eisenberg LLC
Cyrus Shepard, SEO, Online Marketing, and Digital Publisher, Fazillion
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15:45
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Refreshments & Expo Hall Time
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16:00
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Search for Ecommerce, Franchising Brands and Distributed Organizations
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Digital Advertising Management
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Video in Social Media Marketing
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Data Visualization
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CRO Tips
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Search for Ecommerce demands special special attention to satisfy the expectations of shoppers and needs for optimal indexing by the search engines - Learn how you can satisfy both
Modera:
Michel Leconte, Web stores and enterprises build, manage, market and optimize websites for top performances, SEO Samba
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An amazing amount of Data is available to marketers today: Google Analytics, Facebook AdWords, YouTube, Bing Advertising, Attribution modelling tools, etc. It's easy to "get lost" in this big data. Learn how Data Storytelling & Data Visualization unlock valuable insights to make decisions and plan strategies
Monica Orsino, Senior Client Development and Training Manager, Microsoft
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Using Video on Social Media Platforms, benchmarking performance strategies for an effective social media strategy. Learn how facebook views work, how time watch is important for YouTube video. A strategic overview on the most used social media platforms
Modera:
Salvatore Russo, Uomo di Marketing, creativo e con le mani sporche di codice, Smarmellare
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Data visualization is a key asset when presenting the results of your web marketing activities. Learn how to use the best tools on the market to achieve powerful and self explanatory reports.
Ann Stanley, Enterprise Campaign Manager, Anicca Digital
Fabio Sutto, Digital Strategist and Owner, Performance Based IT
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Set your company to Conversion Rate Optimization ready.
Modera:
Megane Bellod, Specialising in Digital Marketing, Merkle | Periscopix
Jim Sterne, Chairman, Digital Analytics Association
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17:15
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18:15
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20:00
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