This ever popular SMX session takes a look at which search ranking factors are currently influencing SEO results. What's on the rise; what's on the decline; what still works? Our panelists parse the data and focus on the key elements that deliver maximum SEO success in 2016 and beyond.
(#smx #11a)
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While most of us spend our days toiling away in the deepest details of paid search campaigns, the mad scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Come hear our distinguished marketing scientists as they present their latest discoveries, insights and knowledge you can test out for yourself.
(#smx #11b)
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Viral online content is capturing more and more attention, rivaling or even surpassing traditional media distribution.
So what’s the recipe for compelling viral content? One part gut feel, a dash of hard-nosed analytics and a deep understanding of the needs of your audience or customers are some of the key ingredients far-sighted marketers are using to amplify the results of their online campaigns.
(#smx #11c)
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To be defined
(#smx #11d)
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While you're a master of the technical basics, even battle-scarred veterans can run into serious challenges when they dive into web site infrastructure, and find that things get a lot more complicated. URL parameter facets + pagination + canonicalization? Mobile + international versions? Local/geo + rel next/prev + AJAX?
If you're stumped on some of these issues you're not alone. Come hear how the experts tackle the crazy, complicated technical issues that completely sabotage even the best SEO efforts.
(#smx #12a)
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New techniques to better understand who is visiting sites and viewing ads are enabling more sophisticated audience segmentation and message targeting. Google Analytics, Facebook, Twitter and others have made audience segmentation and targeting using both third-party and first-party data accessible. This ability to offer personalized ad experience can significantly increase conversion rates and ROI. In this session, you'll learn innovative tactics for segmenting audiences and tailoring ad campaigns that speak to prospective customers at a seemingly one-to-one level.
(#smx #12b)
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Going viral on YouTube can generate thousands of views. But that doesn’t mean you should promote your business on a cat related, lip synching, or celebrity gossip video. So what’s the best approach to leveraging the huge potential of YouTube? Come to this session to learn best practices for socially promoting your videos… while maintaining the integrity of your brand.
(#smx #12c)
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Ottimizzazione del (Re)Targeting con Oracle DMP
Oggigiorno ci sono molteplici tool e canali all’interno del mondo del Search nelle sue varie declinazioni; la sfida è quindi diventata come avere una vista aggregata e olistica che consenta la definizione ottimale delle campagne e dei profili sia per il targeting che re-targeting. All’interno di Oracle Marketing Cloud la soluzione di DMP indirizza esattamente questa tematica con l’obiettivo di evolvere i modelli di business esistendo portando le performance ad un nuovo livello.
(#smx #12d)
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