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Dopo il successo dello scorso anno torna a Milano l'1 ed il 2 Luglio 2015
l'eMetrics Summit, l’evento più importante a livello mondiale su Online
Marketing Optimisation e Digital Analytics
eMetrics Milan Summit - organizzato in Italia da Business International in
collaborazione con Rising Media - sarà caratterizzato quest'anno dalla
partecipazione straordinaria di Rand Fishkin, riconosciuto da anni tra i più
grandi e autorevoli al mondo influencer di digital marketing.
Il format dell'evento prevede sessioni parallele di formazione ed aggiornamento
professionale, plenarie con i keynote speakers, social networking breaks e ampi
spazi dedicati agli espositori e ad incontri di business.
Da oltre 10 anni i top manager di aziende di grandi, medie e piccole
dimensioni partecipano ad eMetrics per scoprire nuovi modi di
incrementare il ritorno dei loro investimenti digitali.
Tra le figure aziendali (cross industries) maggiormente presenti CEO, CMO, CIO,
CTO, Online Marketing Managers/Direttori /VP’s, Social Marketing
Manager/Direttori, Digital Analyst, Gestori di Siti Aziendali, operatori di
eMetrics Summit e' l'evento annuale di riferimento della Digital Analytics
Per maggiori informazioni su programma, speaker e opportunità di
Sifting through our customers’ data exhaust is like trying to appreciate a love story by reading the dictionary. We’re getting better but soon, we’re going to be faced with the challenge of customers owning their own data. Jim spells out how and why we’re headed in this direction and takes a fresh view of organizing and understanding customer data in order to compete on data services.
Dynamic Marketing Attribution Models Based on the Customer Journey through the Sales Funnel.
Every business strives to accurately evaluate the effectiveness of their marketing investments. They realise that Last-click, First-click and other default models do not allow them to make an objective evaluation, as they don't take into consideration mutual impact of the traffic channels on each other.
In our speech we will show the dynamic attribution model based on the customer's journey through the sales funnel. The speakers will list the problems of the static attribution models, show the methods of data collection for analysis and present the calculation methodology.
How to measure your Search Advertising and Social Campaign ROI. Tips and tricks on how to improve performances when you spend money and how to obtain best results from your adv investments.
Aligning the organization to the new digital realities
How to bring online the mission and the vision of your organization. Digital is a big opportunity and it's not a distinct silo in your company. Every modern organization has to know how to align itself to the new digital consumer and environment not to loose this big opportunity.
Do's and Don'ts of Programmatic Advertising
Programmatic is a new trendy world, but why and how billions of advertising $$$ are moving towards the Programmatic Platform? Learn with us how to find the marketing Graal of the right message at the right time to the right person.
Content and stories are more and more important, but measuring the success of a content is an hard task. We'll see how you can do that going deep in the analytics analysis with tools, tips and tricks to improve your content reach and engagement.
How to measure the ROI of your activities on Social Network? There's a whole world of data behind any social environment and you don't have to look at the simple (and stupid) numbers of likes and follower, you need to measure the passion and the activity of a real community.
Sustaining and Scaling Digital Analytics for Social Caring
A great panel with three great Italian Banks that are working really well with social caring.
Social Customer Experience
How to engage our audiences on Social Network and how to improve the Customer Journey Across All Touch Points. 2 Case studies with different approach.
Conversion Optimization: do you have a continuos approach analysis to your conversion rate?
Anyone with a website should be obsessed by its conversion rate and every oganization should try to improve more and more. Conversion Optimization starts before code and web pages: it's in your strategy and it's in every single detail that you should analyze.
3.0. Marketing Trends
Local analytics: how to measure your offline activity and to understand the bridge between online and offline
From Online to Offline measurement:
How to engage consumer online and to convert them offline. Create your link and measurement model to track how your digital activity influences also your tradiotional one. World is not more divided in silos and you need to understand how to connect your marketing and communication activity with sales regardless the environment and source of communication.
App & Store Analytics
App are not a trend anymore, they're a real new digital channel with a lot of people using them and a lot of time spent. It's a great opportunity for new businesse, but also for traditional media and marketing. So how to measure your Application performances and how to improve them with the analytics always in mind.
Measuring ecommerce strategy
Copywriting, creativity and storytelling
There's more and more advertising pression over consumers. Everyday each single person receives thousands of inputs and advertising messages. You need to be creative and to build and to write a story, not just a digital campaign.