| Mercoledì 20 Maggio 2015 – Giornata Conclusa |
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08:30
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Welcome Coffee & Registration
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09:00
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09:05
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“The future of money, trade and finance”
Chris Skinner will provide a view of the next decade of change and how it will reshape the structure of financial services globally.
Banking, money, finance, insurance are all terms that are familiar, but these are terms of the last century. They no longer apply in the 21st century. Terms being used by millennials are around ideas, value, exchange, sharing.
- As the digital age reshapes the whole structure of commerce and trade, what will the outcome look like?
- How will society and technology rethink money and finance?
- Will banks and traditional financial firms be relevant in this new world?
Modera:
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09:50
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CEOs Conversation
“The Digital Transformation of Banks and Insurance companies”
The future of customer experience in financial services is upon us. We have entered an increasingly modern world where new forms of digital technology allow for a new banking and insurance experience and customers expect a more user-friendly, personalised approach as they receive across a number of other retail segments.
- How the consumers live an environment deluged with data, information, content, apps?
- What are the challenges this industry faces as it looks to the future?
- What tactics should be employed in order to operate as a bank in the 21st Century?
- How the start-up can help the banks?
Modera:
Don Koch, Country Chief Executive Officer, ING Bank Italy
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11:00
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Coffee Break & Expo Hall Time
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11:30
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ROOM A - CUSTOMER INSIGHT AND BRANCHES REINVENTED - (Sala Smeraldo)
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ROOM B - DIGITAL & SOCIAL TRANSFORMATION IN FINANCIAL SERVICES INDUSTRY - (Sala Rubino)
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How use customer insight to reinvent the bank and the insurance branches?
The branch experiences that are not deeply informed by customers are unlikely to succeed. Not only will Banks and Insurance companies need to segment customers to understand who they are and what they want beyond their financial and digital lives.
Modera:
Anna Omarini, Senior SDA Professor, SDA Bocconi School of Management
Giuseppe Armani, Marketing and Communication Manager, Cassa Centrale Banca Gruppo Bancario
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How digital technologies reinvigorate and change the game in financial business?
The emergence of pervasive connectivity, increasing mobility, more intuitive interfaces and new payment channels and methods are changing the financial services landscape for product delivery, adoption, utilization and access. Customers of financial services business expect a convenient and personalized experience that stretches across mobile, social, and other digital channels.
Modera:
Enrico Fermi , Business Developer Executive Insurance , Dedagroup ICT Network
Massimo Tessitore, Head of multichannel, mobile payment and e/m commerce, Intesa Sanpaolo
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12:15
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ROOM A - BUILDING CUSTOMER TRUST AND ENGAGEMENT IN FINANCIAL SERVICES - (Sala Smeraldo)
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ROOM B - CUSTOMER NEW DATA AND ANALYTICS IN FINANCIAL SERVICES - (Sala Rubino)
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How can the innovation in customer engagement increase the change?
Rising to the challenge of reconnecting with customers, rebuilding trust and renewing the financial experience using the digital ether and creating an useful convergence between physical & digital channels. How the customer engagement is changing and how the convergence with the client is important to increase customer satisfaction and reduced costs.
Modera:
Anna Omarini, Senior SDA Professor, SDA Bocconi School of Management
Elisabeth Cellie, Direttore Marketing, Comunicazione e Formazione Canali distributivi, Gruppo Assimoco
Nadia Nonis, Head of Customer Experience, Deutsche Bank Group
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How New Data enriches the customer experience to improve customer retention, increase market share and grow the customer wallet?
Insight & Analytics in financial services tackles the expanding role of data in understanding customers and the challenge for financial services providers as they seek to use insight to improve the customer experience. New service financial creation based on better consumer knowledge: Big Data, Loyalty programs, Tracking and Analytics, Data Quality, Virtual Geomarket.
Modera:
Roland Raad, Chief Direct Marketing Officer, AXA MPS - AXA Assicurazioni
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13:00
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ROOM A - ENSURING AND OPTIMIZING CUSTOMER AND DATA IN FINANCIAL SERVICES - (Sala Smeraldo)
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ROOM B - THE VALUE OF DIGITAL IDENTITY AND DIGITAL TRUST - (Sala Rubino)
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How to ensure data and customer in financial services?
The explosion of unstructured data in enterprises must be managed. It’s necessary to transform and use data in a secure and reliable insight.
Modera:
Anna Omarini, Senior SDA Professor, SDA Bocconi School of Management
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How guarantee the safety of personal data, the digital identity and the trust of the consumer?
The balance between privacy and the importance of personal data for Banks & Insurance companies are so important in the digital domain. Establishing an individual’s digital identity can have major benefits for both businesses and consumers.
Modera:
Elisabetta Nobile, Responsabile Architettura e Sicurezza IT, Banca Popolare di Milano
Claudio Tancini, IT Infrastructure & Operations Manager, Vice Presidente, ClubTI Milano
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13:45
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15:00
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Round Table – The Evolution of Payments
- Investing in the payments world of the future: bring innovation using contactless cards and mobile payments
- QR codes, NFC, browser payments: where should banks focus their attention?
- Pre-paid and virtual cards, mobile wallets, in app payments and more: where will profit come from?
- What value-added services can be incorporated into payments offerings?
- Should innovation be driven through internal channels, acquisition or partnership?
- How guarantee the safety of personal data, the digital identity and the trust of the consumer?
Modera:
Giovanni Vattani, Head of Payment Systems - Market Italy / Credito - Country Italy, ENEL
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16:00
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MT4 Awards “The Innovation in Financial Services”
The Winners will receive
- a Certificate presented at the Mega Trends 4 Financial Services
- a Winners photo of the presentation of the Awards
and be featured
- in the MT4 Awards Winners press release
- on the Mega Trends 4 Financial Services event website
- in an HTML posted to the event participants
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16:30
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17:00
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